This is an App Design to provoke the awareness of crisis of increasing fast fashion.
To solve its problem, I performed systemic application design approach to notify users degradation period of used material & fabric of clothings, and arouse call-to-action towards upcycling and longer use of clothes.
Fast Fashion App
About
This App is aim to be responsible and conscious about the sustainable fashion.
Through using this App before the stage of paying price for some impulsive consumption, acknowledges and accounts for environmental and socioeconomic impacts could be delivered by the visualized information.
Ideation
What is the problem?
Due to lots of reason mainly because of increasing consumption and marketing targeting of Gen Z, increasing general consumption desire of fashion, fashion industries producing line, SNS influencer stuff like shopping haul, the crisis level of pollution is getting even worse.
Fashion brands are overproducing to meet the demands of modern trends and countries in West Africa are drowning under the weight of waste shipped to their shores every week.
Research Background
Why using QR?
Among various reasonable reasons,
main three factors I considered QR code as the best way are
information retention, accessibility, and applicability.
Design For What?
Research about contemporary challenges regarding negative
impacts of pervasive material utilization on sustainability.
How to Design?
Discover design inspiration from various aspects,
from notified problem as polluting & dyeing ocean color
to alternative tackling approach as seaweed shapes.
Design Development
01/ Finding Solution Methodology
03/ Material & Fabric Research
02/ Design Ideation of eco-friendly way
04/ Ideation for App Design